Identify Visibility Gaps and Get Specific Recommendations
What you'll learn
- Where you have visibility and where there's work
- Which gaps are costing you the most
- What to prioritize fixing first
- How you score against other brands
Identify Visibility Gaps and Get Specific Recommendations
What you'll learn
- Where you have visibility and where there's work
- Which gaps are costing you the most
- What to prioritize fixing first
- How you score against other brands
You’ll be scored against the following key areas:
Ecosystem Visibility
Before you can tie creative to revenue, you need to see what creative you have and where it lives. This section assesses whether you have a complete picture of your content ecosystem.
Measurement Integration
Different teams measure different things. This section assesses whether you have shared language and integrated measurement across brand, marketing, and e-commerce.
Revenue Attribution
This is the core question. This section assesses whether you can connect creative decisions to commercial outcomes.
The Feedback Loop
Visibility is worthless if it doesn't inform decisions. This section assesses whether performance insights actually flow back to creative strategy and production.